Introduction: BMW iX Review
If you could distill the essence of BMW’s innovation into a single vehicle, it would be the BMW iX. This isn’t just another electric SUV—it’s a statement. A promise that BMW’s electrification journey is not about compromise, but about evolution. Today, we take an in-depth look at the BMW iX, evaluating its performance, design, technology, and what makes it stand out in the increasingly crowded luxury EV segment.

Design: A Bold Step Forward
BMW iX review – It is not for the faint-hearted. It defies convention with an imposing kidney grille—more of a technological panel than a traditional air intake. The streamlined bodywork reduces drag to an astonishing 0.25 Cd, making it one of the most aerodynamically efficient SUVs on the market.
At first glance, the iX looks futuristic, almost concept-like, yet it retains the unmistakable presence of a premium BMW. From its slim laser headlights to its minimalist flush door handles, everything serves a purpose: to enhance efficiency and elegance.
Interior Comfort & Space: Step inside, and you’re greeted by an opulent yet eco-conscious interior. Recycled materials and responsibly sourced wood blend seamlessly with high-tech touches like the BMW Curved Display. The spacious cabin offers limousine-like comfort, ensuring that passengers experience luxury, not just mobility.
Performance: Electrifying Dynamics
The BMW iX xDrive50 is a powerhouse, boasting 516 horsepower and 765 Nm of torque. It accelerates from 0-100 km/h in just 4.6 seconds—blistering speed for an SUV of this size.
BMW’s legendary xDrive all-wheel drive system ensures power distribution is always optimal, whether you’re tackling winding mountain roads or cruising down the highway. The adaptive air suspension smooths out bumps with grace, making long journeys effortless.
For those craving more, the BMW iX M60 takes performance to another level with 619 horsepower, cutting the 0-100 km/h time down to 3.8 seconds. This is a true M-badged electric SUV, offering both raw power and refined precision.
Range & Charging: Practicality Meets Innovation
One of the biggest concerns for EV buyers is range, and BMW addresses this head-on with the iX.
- iX xDrive50: 521 km (WLTP) range
- iX M60: 566 km (WLTP) range
Fast charging is a breeze. With DC fast charging up to 195 kW, you can go from 10% to 80% in just 35 minutes. If you’re at home, an 11 kW wallbox will fully charge the iX overnight.
Technology: A Digital Sanctuary
The iX is packed with futuristic technology that makes driving not just safer, but more engaging.
- BMW Curved Display: A stunning 14.9-inch infotainment screen seamlessly integrates with a 12.3-inch digital instrument cluster.
- iDrive 8: BMW’s latest operating system is intuitive, featuring natural voice recognition and gesture controls.
- 5G Connectivity: The iX is one of the first BMWs to feature 5G capability, ensuring seamless connectivity for navigation, streaming, and remote services.
- Bowers & Wilkins Diamond Surround Sound System: With 30 speakers and 4D audio, your favorite music sounds better than ever.
Sustainability: Luxury with a Conscience
BMW understands that luxury and sustainability must go hand in hand. The iX is built using 100% green electricity and features natural materials like olive-leaf tanned leather and recycled aluminum. Even its batteries are produced using ethically sourced cobalt and lithium, ensuring minimal environmental impact.
Safety & Driver Assistance: Confidence on Every Journey
The iX is loaded with advanced driver assistance features, including:
- Level 2 Autonomous Driving (Adaptive Cruise Control + Lane Keeping Assist)
- Automatic Emergency Braking
- Augmented Reality Navigation
- Parking Assistant Plus with 360-degree cameras
BMW leaves nothing to chance when it comes to safety, ensuring every journey is secure and stress-free.
Pricing & Rivals: Worth Every Penny?
The BMW iX xDrive50 starts at €100,000, while the high-performance M60 variant pushes the price beyond €130,000. But when compared to rivals like the Tesla Model X, Audi e-tron GT, and Mercedes EQS SUV, the iX offers a unique blend of luxury, technology, and sheer driving pleasure.
Final Verdict: BMW iX review
In a world where luxury EVs are becoming commonplace, the BMW iX still manages to turn heads. It is not just another electric SUV; it is a vision of what premium mobility should be—powerful, sustainable, and effortlessly luxurious.
BMW has done more than just build an electric car; they have redefined the future of Sheer Driving Pleasure. If you want an electric SUV that feels like a BMW in every sense of the word, the BMW iX is your answer.
What do you think about the BMW iX? Would you choose it over the competition? Let us know in the comments!